Location-Based Market Targeting
Marketing and sales teams need to target campaigns by geography using demographics, income, and other location factors.
The Challenge
Marketing and sales teams need to target campaigns by geography using demographics, income, and other location factors. Building these datasets is expensive.
How Olympus Helps
ATLAS provides comprehensive ZIP code intelligence enabling precise geographic targeting based on demographics, income, education, and more.
Key Benefits
Transform your workflow with measurable improvements
Demographic targeting
Income-based segmentation
Geographic filtering
Market sizing
How It Works
A simple workflow to achieve your goals
Define Audience
Define Audience
Set demographic and income criteria
Identify ZIP Codes
Identify ZIP Codes
Find locations matching criteria
Size Markets
Size Markets
Calculate addressable market in each area
Execute Campaign
Execute Campaign
Target selected geographies
APIs You'll Use
The Olympus products that power this use case
Industries Using This
See how different sectors apply this solution
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